BUSINESS SYSTEMS FOR THE NORTHWEST -- Peter A. Lawrence & Associates, Inc., 425-392-1283

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WEB SITE DEVELOPMENT

THE DEVELOPMENT PHASES


DESIGN CONSIDERATIONS

1. Preliminary Design and Review

We view this as a cooperative effort between you and PALDOM. User input is crucial to preparing the site design. Our preference is to meet in person to outline the site requirements. PALDOM will then prepare a Draft Design for your review.

2. Web Site Specification

PALDOM will prepare a final Web Site Specification based on your review of the Draft Design. A price quotation will be prepared for your review and acceptance.

3. Web Server Setup

This phase involves preparing the web server for hosting your web site, your email accounts will be functional upon completion of this phase. It includes the following:

-Domain Name Registration.
-Web Site Server Setup and testing.
-Email Setup and testing.

4. Draft Site Development

During this phase PALDOM and you will prepare the graphics, photos, and content for the web pages. PALDOM will also setup the structure for the “Server Side Includes” that will allow you to maintain your own content.

Also during this phase, some pages may be posted to the web server for your review, but not for public access.

A joint review of the Draft Site will produce the modifications needed to complete the site.

5. Publishing

After final development and incorporation of changes to the draft, the entire site will be published to the Web Server and become accessible on the internet.

6. Promotion

Your web site promotion should begin as soon as the site is published and may include some or all of the following:

-Submit to Search Engines.
-Print media advertising.
-Signs in your business location or store front.
-Other advertising media.



Site purpose

What do you hope to achieve with your web site? Depending on your organization it could be, for example:

-Increased product and services sales.
-Improved product and service descriptions.
-Better communications with customers or members.

Site Message

What message do you most want to convey to your web site readers? This should tie in with your goals for the site.

Site Promotion Methods

Outline your site promotion plan before the design is final. You can make sure that the site content is oriented to the same market segment as your promotional efforts.

Content Development and Maintenance

PALDOM designs all sites so that the web page content is easy to maintain. You may want to maintain your own content completely, maintain only some of the content, or have PALDOM maintain all of it. Planning your involvement in the design and maintenance of your site will help speed its development and may save money.

Static vs. Dynamic Sites

If your site will not change very often, then you may not feel comfortable maintaining your own content. If you want to update your site frequently with announcements, promotions and new material, you may want to maintain most of the content yourself. The more often you are involved with managing your site's content, the easier it will be for you to become and stay proficient at it.

Style

Some of the factors you should consider in helping design your site affect its overall style and general impression:

-Page Layouts
-Color Scheme
-Fonts
-Graphics
-Pictures
-Logos
-Masthead