You Want Customers to Find Your Site Easily

If you are a small to mid-sized business (SMB) you will probably want people to find your web site easily when they search for SMB's like yours, with any one of several popular search engines, such as Google. Furthermore, you probably want as many people as possible who may be potential customers to find out about your site.

You may be disappointed when your site is first published on the internet and the popular search engines do not display it. The search engines will not necessarily locate and index your site automatically

PALDOM will work with you to design and promote your site to increase its exposure to the search engines.

Search Engines – Oversimplified

Search engines, like Google and Yahoo, continually scan web sites with software called spiders, crawlers or robots. These spiders evaluate web sites using many factors in an attempt to determine the importance of their information content. Each scanned site is given a ranking. When a list of sites is found during a search, the ranking determines how high on the list, and therefore how easily visible, the site is.

Examples of Ranking Factors

• Key word usage in your web pages.

• Links to other web sites from yours.

• Links from other web sites to yours.

• Currency, how recently has the site been updated or modified.

Search Engine Submission

You can wait patiently for each search engine's spider to find and rank your site, or you can submit your site to each search engine to help improve your ranking.

PALDOM has available a service that will submit your site to hundreds of search engines. Keep in mind that there are no guarantees, for search engines sometimes seem to work in mysterious ways.

It's Up to You

The more aggressive you are in marketing your web site, the more valuable it will become to your business or organization.

Design Your Web Site to be Search Engine Friendly

We will assist you in defining key words and their usage in the web pages, so that the search engines will be more likely to index your site.

Submit Your Site to Search Engines

PALDOM can help you submit your site to hundreds of search engines by using a service associated with the web site hosting services. Some companies find it cost effective to pay a fee to selected search engines so that their site is guaranteed to be highly ranked.

Advertise Your Web Site

Advertise in appropriate newspapers, magazines and trade journals. Display your web site address prominently in each advertisement.

Add your web site address to any directory your company is listed in, such as: trade organization member lists and Chamber of Commerce member lists.

Place signs in your place of business so that walk-in customers know about your site and can visit it for further information.

Add your website address to your email signature card at the end of each email you send.

Advertise on Your Web Site

Place web only coupons or specials on your site for customers who visit it. By changing these offers frequently, your customers will have an incentive to visit your site regularly.

Be Creative

Of course some of the above may not be suitable for your type of business. Use your web site to creatively market your business's unique products and services. With your web site you have the opportunity to reach thousands of potential customers for relatively low cost.